Experienced Director of
Digital Marketing
Experienced Director of Digital Marketing with 10+ years driving measurable business growth through strategic digital marketing operations and team leadership. Proven track record of 425%+ ROAS lifts and 142% YoY revenue growth. Skilled in B2B/SaaS marketing, paid media, SEO, marketing automation, and analytics-driven decision making.
Technical & Soft Skills
Core Competencies
Martech & Tools
Certifications & Education
- Google Ads Certified
- Harvard Business School Online – Digital Marketing Strategy (2023)
- GoHighLevel Certified Specialist Level 2
- HubSpot Inbound Marketing Partner Certified
Bachelor of Arts in Human Development
Eckerd College | St. Petersburg, FL | 2008
Professional History
Director of Digital Marketing
unKAGEd Media
St. Petersburg, FL
Lead a team of 16 marketers managing $500K+ budgets across 30+ B2B/B2C and SaaS clients.
- Delivered measurable business growth including 425%+ ROAS lift through strategic digital marketing campaigns.
- Specialized in SEO, paid media, conversion rate optimization, and content marketing.
- Established KPI reporting frameworks (CAC, LTV) in Looker and marketing attribution in Google Analytics, achieving 142% YoY growth.
Digital Account Strategist – Client Services
EverCommerce / Socius Marketing
St. Petersburg, FL
Managed 40+ enterprise accounts implementing integrated digital marketing strategy across healthcare and home improvement sectors.
- Optimized digital transformation initiatives across Google Ads, LinkedIn Ads, Meta, and SEO/CRO channels.
- Leveraged custom CRM to track budgets effectively (up to $50k/month).
- Spearheaded client digital transformation through website design implementation and marketing strategy overhaul.
Regional Marketing Director
Compass Group, USA / Eurest
St. Petersburg, FL
Led multi-channel digital marketing delivery for Gulf States Regional clients including BlueCross, Chase, Intel, and Lockheed Martin.
- Managed budgets up to $4M per year.
- Improved ROI by 15% and increased marketing qualified leads (MQL) by 27% in 6 months through multi-channel initiatives.
Digital Marketing Director
Bluewater Media
Clearwater, FL
Managed digital marketing budget of $1.1M-$2.5M with accountability for ROI and ROAS targets.
- Achieved 640% average ROAS.
- Implemented comprehensive A/B testing and campaign management frameworks across paid media and organic channels.
Featured Projects
unKAGEd Media
Developed comprehensive growth strategies, LinkedIn content, and squeeze funnels to drive lead magnets.
Systech MSP Revamp
Complete website redesign (Home V1/V2), Information Architecture, and video overlays.
Sunshine City Massage
Created website in Square, produced photography/videography, and managed SEO blogs.
Supreme Carts
Created website, search campaigns, and video walkthroughs.
PPC Campaigns
Managed budgets ($2k-$4k/mo) for Gainside, Marketopia, and HubTech.
Fleischer and Wolf
Managed social profiles and branding for major retailer product lines.
Compass Group
Designed print posters and editable PDFs for branded food programs.
Just Call Jill
New website build launching Jan 1st. Created preview links and business cards.