Lead a team of 16 marketers managing $500K+ budgets across 30+ B2B/B2C and SaaS clients.

• Delivered measurable business growth including 615%+ ROAS lift through strategic digital marketing campaigns.
• Specialized in SEO, paid media, conversion rate optimization, and content marketing.
• Established KPI reporting frameworks (CAC, LTV) in Looker and marketing attribution in Google Analytics, achieving 142% YoY growth.

Managed 40+ enterprise accounts implementing integrated digital marketing strategy across healthcare and home improvement sectors.

• Optimized digital transformation initiatives across Google Ads, LinkedIn Ads, Meta, and SEO/CRO channels.
• Leveraged custom CRM to track budgets effectively (up to $50k/month).
• Spearheaded client digital transformation through website design implementation and marketing strategy overhaul.

Led multi-channel digital marketing delivery for Gulf States Regional clients including BlueCross, Chase, Intel, and Lockheed Martin.

• Managed budgets up to $4M per year.
• Improved ROI by 15% and increased marketing qualified leads (MQL) by 27% in 6 months through multi-channel initiatives.

Managed digital marketing budget of $1.1M-$2.5M with accountability for ROI and ROAS targets.

• Achieved 425% average ROAS.
• Implemented comprehensive A/B testing and campaign management frameworks across paid media and organic channels.